As far as Saffola is concerned, oil and oats have been successful segments.
Indian consumer durable market faces competition from Korean dealers.
The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May
Improve speed of delivery, introduce smaller packs, create greater value
The move to launch two new premium products back-to-back is significant since it marks the first attempt by Amul to trade up its portfolio.
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Big brands are keen to tie up with IPL for advertising purposes.
Peter Broegger, senior vice-president (Asia-Pacific), Mattel East Asia, will visit India this month in an attempt to restore confidence among stakeholders, rattled by a spate of departures by senior executives.
The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.
Harsh Mariwala, outgoing MD of Marico has high hopes from Saugata Gupta.
To ensure transparency, the Third Eye Cinema Fund has roped in various agencies as auditors and advisors.
The once-powerful Japanese major is left with little to show in the face of sustained competition from rivals.
The veteran director feels Hindi cinema has come a long way and is hopeful it will achieve greater heights.
The 58-year-old go-to man at the consumer goods maker will helm Global Beverages & Foods that will launch confectioneries, juices and snacks in six-nine months.
Endorsements from actors like Amitabh Bachchan and Surya marks Heinz's renewed bid for a market dominated by Horlicks.
Just stand in front of his latest film Kochadaiiyaan's hoarding, send an SMS, and watch what happens next.
The advance booking of Salman Khan's eagerly awaited film Jai Ho have started and although the sentiment regarding the movie is buoyant in markets such as Uttar Pradesh, metros such as Delhi and Mumbai have shown a softer response than usual.
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
Extending its new device plus data plan to more smartphones, the operator is keen to capture the youth's attention.
November IIP data show a fall of over 20%, led by automobiles, gems & jewellery and home appliances; turnaround seen as unlikely.
After a gap of about five years, a public sector bank (PSB) has decided to rope in a cricketer to boost its brand.
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